#194: Tactical Tuesday: Developing Know, Like & Trust to Increase Customer Engagement

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast offers tips on how to make prospects and customers aware of your business (know) to build like and trust so they’ll do business with you.  </span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Getting to know people is relatively easy. Making them like and trust you is a little more challenging and takes time to develop and study. </span></li> <li><span style="font-weight: 400;">People who do well in business or in life tend to be likable. You can foster likability if you’re easy to hang out with, you participate in conversations with others and you’re inquisitive. </span></li> <li><span style="font-weight: 400;">If you cause friction, you won’t go far, no matter how big your business is. Focus on building rapport and friendships. </span></li> <li><span style="font-weight: 400;">Competence, honesty, and benevolence are three components of trust, according to a behavioral scientist, Jason has listened to online.  </span></li> <li><span style="font-weight: 400;">When going into a new relationship or meeting someone new, most people try to overplay how competent they are. First, show that you are benevolent and honest.</span></li> <li><span style="font-weight: 400;">If you make a mistake, own up to it. Other people—especially superiors at work—will be more likely to overlook the mistake if you openly acknowledge your mistake. </span></li> <li><span style="font-weight: 400;">The IKEA effect is defined as people who tend to trust and care more for what they build on their own or invest time and money in. This same principle can apply to relationships.  </span></li> <li><span style="font-weight: 400;">Accept favors and support from other people to help develop trust.</span></li> </ul> <p><strong>3 KEY PO