193. How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses

<p><span style="font-weight: 400;">Today I am very excited to introduce you to Chris Rawlinson, founder of 42 Courses, a company he started because he believes learning should be a fun interactive journey of discovery. It’s not about being right or wrong because, in fact, sometimes the best way to learn is to be wrong. Learning is about interest and engagement and enjoyment. And much like a great holiday, it’s often more about the journey itself.</span></p> <p><span style="font-weight: 400;">Chris took insights from a varied background to create online courses that people actually enjoy and complete. In an industry with standard completion rates of less than 10 percent, how does 42 Courses hover around 80 percent? They have incorporated behavioral science and psychology to help ensure a great experience that keeps people learning and coming back again and again? Listen in for tips to incorporate into your own courses.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:42] Today I am very excited to introduce you to Chris Rawlinson, founder of 42 Courses, a company he started because he believes, "learning should be a fun interactive journey of discovery.” (Agreed!)</span></li> <li><span style="font-weight: 400;">[03:31] Chris shares about himself, his background, and how he found himself in this space. </span></li> <li><span style="font-weight: 400;">[05:00] Why 42? </span></li> <li><span style="font-weight: 400;">[07:01] Many of the courses are behavioral science-specific or have behavioral science in them. People need to upscale their creativity, problem-solving, and wellness. </span></li> <li><span style="font-weight: 400;">[09:21] Having a limited number of courses at any time makes it so it is easier for people to make a choice and learn something. </span></li> <li><span style="font-weight: 400;">[11:03] Chris shares about the framing experiment they did with their pricing. </span></li> <li><span style="font-weight: 400;">[13:04] Disney Plus ha