192 | Attracting a diverse audience with visual branding with Dana Kaye, Bouquet Stock Photo

<p><span style="font-weight: 400;">Hey friends! If you’ve used stock photography, you may have noticed how difficult it can be to find diverse imagery. Enter Dana Kaye of Bouquet Stock Photo.</span></p> <p><span style="font-weight: 400;">Visual branding can be a huge factor in who we attract to our business. So how can we use visual branding to be more inclusive?</span></p> <p><span style="font-weight: 400;">In this episode, Dana and I dig into the importance of visual branding and why creating meaningful connections with our customers is such an important piece of doing business. She also shares her definition of what makes a value based business.</span></p> <p><span style="font-weight: 400;">We all want to see ourselves in the products and services we shop for. This is such an important conversation and there are so many actionable take-aways in this episode!</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What led Dana to starting her stock photo company</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why diverse imagery is so important</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The definitions of a value based business</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Meaningful connections and why they are so powerful</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How serving others is a form of networking</span></li> </ul> <p>For full show notes and resources, head to bit.ly/PTPEp192</p> <p> </p> <p><strong>SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT</strong></p> <p><span style="font-weight: 400;">Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towa