191 | Why Your Email List Is More Important Than Any Social Media Platform with Meera Kothand

<p><span style="font-weight: 400;">Hey friends! Are you utilizing your email list to its full potential? If you aren’t there yet then you’re definitely going to want to tune into this episode with Meera Kothand, email marketing specialist and three-time Amazon best selling author. </span></p> <p> </p> <p><span style="font-weight: 400;">This topic is so near and dear to my heart because email marketing is such a powerful tool yet it’s so underutilized by independent brands that sell physical products. </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, Meera and I dig into why your email list is the most valuable platform you have (yes, even more powerful than your favorite social platforms). She talks about how to build your email list with creative lead magnets and strategies for nurturing your audience through a welcome sequence and ongoing, consistent emails.</span></p> <p> </p> <p><span style="font-weight: 400;">We also break down some key pointers on how you can get comfortable with selling to your email list so you’ll want to stick around to the end to make sure you hear her advice on this! </span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Meera got started in the digital marketing space</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why product-based business owners should prioritize growing and nurturing their email list</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to intrigue people to opt-in to your email list</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What to include in a welcome email sequence</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Lead magnet ideas for product-based business owners</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight