191. Using Semiotics in Retail with Rachel Lawes

<p><span style="font-weight: 400;">Were you a fan of</span> <em><span style="font-weight: 400;">The DaVinci Code</span></em><span style="font-weight: 400;">? I loved that book, and quickly read everything by Dan Brown, which led to a fascination with the world of signs and symbols. I never really thought about how that aligns with my love of brain associations and behavioral economics, but they are very much rooted in the same fascinating topic. </span></p> <p><span style="font-weight: 400;">When I was introduced to Rachel Lawes, by recent guest Elina Halonen, and I got to check out her first book</span> <em><span style="font-weight: 400;">Using Semiotics in Marketing</span></em> <span style= "font-weight: 400;">and then an early read of this new book</span> <em><span style="font-weight: 400;">Using</span></em> <em><span style="font-weight: 400;">Semiotics in Retail</span></em><span style="font-weight: 400;">, I was hooked and knew I had to share it with you all here on the show. Rachel is here to talk about the ins and outs of semiotics, and some fun stories about how they impact us all the time even when we might not realize it. I really love everything to do with semiotics and I think you will too. </span></p> <p><span style="font-weight: 400;">One of my favorite insights from our conversation is, “Where there is</span> <em><span style= "font-weight: 400;">choice</span></em><span style= "font-weight: 400;">, there is</span> <em><span style= "font-weight: 400;">meaning</span></em><span style= "font-weight: 400;">.” Take a moment to ruminate on that, and let’s start the show.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:47] Sometimes things come up that get me beyond fascinated and this is one of those episodes. It is because of the entire field of semiotics. Signs, symbols, and brain associations and how they impact businesses and buying decisions, it is truly fascinating. </span></li> <li><span style="font-weight: 400;">[03:15] Rachel share