190. The Voltage Effect with John List

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Business & Finance

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Today I am very excited to introduce you to Dr. John List, former chief economist at Uber, current chief economist at Lyft, professor at the University of Chicago, co-author of the wildly popular book, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life, who is here talking about his newest book, which just came out a couple of days ago, titled The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. In this episode, we talk about ideas that can scale, possible hurdles you may face when scaling, and how to overcome those obstacles. John shares about his brand new book and the five vital signs to vett your own ideas as you are growing to determine if they will scale, and what to do for those that might not be ready to scale yet. Listen in to learn all about making those good ideas great and your great ideas scale! <h3>Show Notes:</h3> <ul> <li>[00:42] Today I am very excited to introduce you to Dr. John List. Former Chief Economist at Uber, current Chief Economist at Lyft, and professor at the University of Chicago. </li> <li>[02:38] John shares about himself and his background in behavioral economics. </li> <li>[03:18] He quit on his dream to be a professional golfer to pursue his new dream in economics. </li> <li>[05:29] After learning he would take the lessons in many cases from the classroom and use them in the real world. </li> <li>[07:19] He hasn’t been to all the baseball stadiums yet, but nearly all of them. </li> <li>[08:42] John shares the mo

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