#190: Tactical Tuesday: Boosting Predictability to Sell More Online Courses

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about how entrepreneurs can utilize online courses to scale their business. Based on the three courses he’s built, Jason offers tips on generating leads and boosting conversions.</span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Predictability allows you to calculate and measure lead generation and conversions. Conversions equal sales so you want to (mostly) automate the system.  </span></li> <li><span style="font-weight: 400;">If you don’t have a predictable revenue stream, you don’t have a reliable business. </span></li> <li><span style="font-weight: 400;">Before you launch your course, develop a training webinar and present the course offer at the end. Your webinar will convert a certain percentage of viewers into customers. </span></li> <li><span style="font-weight: 400;">Create online ads to promote and drive traffic to your webinar. </span></li> <li><span style="font-weight: 400;">Blanket messaging is convenient but it will lead to email list fatigue. Segment your audiences and align your message to their needs.  </span></li> <li><span style="font-weight: 400;">Set a deadline and create a scarcity mindset to help prospects make a decision.</span></li> <li><span style="font-weight: 400;">If you offer a lead magnet like a PDF, build a follow-up email sequence to share the offer with prospects. </span></li> <li><span style="font-weight: 400;">Build a community around your course (like a Facebook group), so students can be a part of a cohort and share camaraderie as they go through the course together. </span></li> <li><span style="font-weight: 400;">Make your business an asset by establishing systems. </span></li> </ul> <p> </p> <p><strong>3 KEY POINTS:</strong></p> <ol> <li><span style=