190: Enthusiasm Is Key When Presenting

<p>Positivity in life is electric and it can impact others very quickly. Our mindset and energy output are engines driven on the fuel of enthusiasm. In this week’s show we take a look at why being enthusiastic is so important.</p> <p> </p> <p>Enthusiasm of the seller for the product or service to the buyer”. What are we doing when we are speaking? We are selling! “Hang on a minute there Greg. I am a professional, I am not a car or vacuum cleaner salesman”, you might be saying to yourself. That sort of self talk is dated and dangerous. Make no mistake, we are all in sales, regardless of whether our business card has salesperson written on it or not.</p> <p> </p> <p>When I speak with lawyers what are they complaining about? How important and how hard it is for them to gain new clients. They are out there selling themselves to clients to choose their firm rather than the rival company. The same with accountants, doctors, dentists, architects, engineers, etc. All of the professions are facing the same hurdle. How do they appeal to buyers and how do they differentiate themselves from everyone else, when they also have the same skill sets, experience and brainpower on offer.</p> <p> </p> <p>So if we are up at the podium, out there on stage, standing up in the room to speak, we are selling. Firstly, we are selling our personal brand. Depending on how good a job we do, this will sell the company brand. We humans are a curious bunch really. If we hear a speaker and they are impressive, we carry that feeling across to the whole firm. Likewise, if they are a dud, we conclude they are all duds down there. So don’t miss it - personal and professional brands matter.</p> <p> </p> <p>The next thing we are selling is our message, the conclusion we have reached, the insight we have gained. We have prepared our talk with some points we believe are true and important and we are there to share them with the audience. One issue though is our level of commitment to the audience and the message.</p> <p> </p> <p>I was at a talk once bein