#190: Customer-Based Corporate Valuation with Professor Daniel McCarthy (Short Summary Show)

<p>In this short summary show, I look back on an interview with Assistant Professor of Marketing at Emory University, <a href="https://www.linkedin.com/in/danielmcc"><strong>Dan McCarthy</strong></a>, about key marketing topics that loyalty marketers love, such as measuring the lifetime value of customers and predicting future spend.&nbsp;</p> <p>In that interview, we also talked about his exciting new tool for investors and leadership teams - called <a href="https://hbr.org/2020/01/how-to-value-a-company-by-analyzing-its-customers"><strong>Customer-Based Corporate Valuation</strong></a><strong>.&nbsp;</strong></p> <p>This innovative framework offers a comprehensive approach to connecting the loyal behaviour of customers with the overall valuation of the firm! A huge leap forward for our industry.&nbsp;</p> <p>Professor McCathy also shared his insights on the Pareto Principle as well as the consumer behaviour changes he saw emerging as a result of the pandemic.</p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://letstalkloyalty.com/64/">Episode #64: Customer Based Corporate Valuation - Daniel McCarthy of Emory University</a></p> <p>2) <a href="https://www.linkedin.com/in/danielmcc">Daniel McCarthy is the assistant professor of marketing of Emory University</a></p> <p>3) Article: <a href="https://hbr.org/2020/01/how-to-value-a-company-by-analyzing-its-customers">How to Value a Company by Analyzing Its Customers</a>, Harvard Business Review</p>