190. 3 Elements of Customer-Led Growth w/ Chris Hicken

<p>Product-led growth is a great strategy… for about 5% of B2B companies. The other 95% should adopt customer-led growth.  </p> <p>In this episode, I speak with two-time Customer Experience Podcast guest <a href="https://www.linkedin.com/in/chrishicken/">Chris Hicken</a> , Co-Founder and CEO at <a href="https://nuffsaid.com/">‘nuffsaid</a> , about the three elements of customer-led growth and their reliance on superior CX </p> <p>Chris talked with me about:</p> <p>- What three things customer-led growth companies do</p> <p>- Which of the four types of data to prioritize and why</p> <p>- How the philosophy of customer-led growth originated</p> <p>- What influence video has in creating value for customers</p> <p>- How to start collecting data on customer value </p> <p>Check out these resources we mentioned during the podcast:</p> <p>- <a href="https://nuffsaid.com/magazine">‘nuffsaid Magazine</a> </p> <p>- <a href="https://www.linkedin.com/in/chrishicken">Chris Hicken on LinkedIn</a> </p> <p>- <a href="https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/saas-and-the-rule-of-40-keys-to-the-critical-value-creation-metric">The Rule of 40</a> </p> <p>- <a href="https://www.linkedin.com/in/davegarr/">Dave Garr on LinkedIn</a> </p> <p>- <a href="https://www.linkedin.com/in/benatar/">Darrell Benatar on LinkedIn</a> </p> <p>- <a href="https://www.gong.io/">Gong.io</a> </p> <p><em>Subscribe, listen, and rate/review the Customer Experience Podcast on </em><a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"><em>Apple Podcasts,</em></a><a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em>Spotify</em></a><em> , </em><a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"><em>Google Play</em></a><em> or </em><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en"><em>Google Podcasts</em></a><em> , and find more episodes on our blog.</em></p>