189: Measuring return on investment for school marketers

<p>This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave!</p> <p>Episode links:</p> <p><a href="https://marcomsociety.org/join-now-australia">The Marcom Society</a></p> <p><a href= "https://www.smperth.com/resources/analytics/10-kpis-to-track/">Top 10 KPIs every marketing team should track</a></p> <p><a href= "https://lauro.media/blog/digital-marketing-roi-statistics">Mind-blowing Digital Marketing ROI Statistics 2021</a></p> <p>Got more questions? Ask them via <a href= "mailto:smc@imageseven.com.au">smc@imageseven.com.au</a> or <a href="https://imageseven.typeform.com/to/VQIz0PXK">imageseven.typeform.com/to/VQIz0PXK</a></p>