#189: Cathay Pacific Airways Launches Lifestyle & Wellness Innovations

<p>Hong Kong's <a href="https://www.cathaypacific.com/cx/en_US/rewards-and-partnerships/account-comparison.html?cxsource=TOP-NAV_EXPERIENCE_4_1" rel="nofollow"><strong>Cathay Pacific Airways</strong></a> recently celebrated 75 years of flying, and in this episode, we hear about their latest innovations from <a href="https://www.linkedin.com/in/paulsmitton/?originalSubdomain=hk" target="_blank"><strong>Paul Smitton, Director of Customer - Lifestyle at Cathay Pacific Airways</strong></a><strong>. &nbsp;</strong></p> <p>Paul explains Cathay's new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its members with air miles for setting and achieving health and nutrition goals.&nbsp;</p> <p>Along with merging their two loyalty programmes in to one, Cathay is also exploring innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels.&nbsp;</p> <p>Cathay is an increasingly innovative brand, with plenty of insights to inspire ideas for you too!</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.cathaypacific.com/cx/en_US/rewards-and-partnerships/account-comparison.html?cxsource=TOP-NAV_EXPERIENCE_4_1" rel="nofollow"><strong>Cathay Pacific rewards programme</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/paulsmitton/?originalSubdomain=hk" target="_blank"><strong>Paul Smitton, Director Customer - Lifestyle at Cathay Pacific Airways</strong></a><strong>&nbsp;</strong></p> <p><strong>3) CORRECTION: Within the episode, Paul mentions ‘HKSARG’ as ‘semi-autonomous region’, and it should have been referenced as ‘special administrative region’.&nbsp;</strong></p>