188: Safe Pest Management: Wolff Vineyards | Marketing Tip Monday

<p class="MsoNormal">The proportion of regular wine drinkers willing to pay more for sustainable wine has <strong>significantly increased</strong> in the past two years (<a href= "https://www.theiwsr.com/sustainability-concerns-drive-interest-in-organic-natural-and-alternative-wines/" target="_blank" rel="noopener">IWSR, 2022</a>). Your customers will only know that your wine was made sustainably if you <strong>tell them</strong>!</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal"><a href= "https://www.vineyardteam.org/podcast/?id=992" target="_blank" rel= "noopener">Using storytelling</a> to share with your customers the <strong>specific things</strong> your brand does that are sustainable and <strong>why they are important</strong> (<em>i.e. telling your Sustainable Story</em>) helps make it clear that yours is a business that truly walks the walk when it comes to caring for the people and the planet. It builds an emotional connection and fills gaps in <a href= "https://www.sipcertified.org/What%20Sustainability%20Means%20to%20Consumers_2022%20Morning%20Consult.pdf" target="_blank" rel="noopener">consumer knowledge of sustainability</a>.</p> <p class="MsoNormal">Plant and animal pests are a common issue for all winegrowers. Read on to learn how in an effort to conserve water and promote plant health, Jean-Pierre Wolff of <a href= "https://wolffvineyards.com/about/" target="_blank" rel= "noopener">Wolff Vineyards</a> discovered a unique pest mitigation strategy!</p> <h1>Safe Pest Management at Wolff Vineyards</h1> <p class="MsoNormal">In 2017, Jean-Pierre Wolff decided that rather than replanting his vines on the same rootstocks, he would