188: Branding, the Soul of Your Business with Mallika Malhotra

<p><span style="font-weight: 400;">Branding means everything in today’s business world. Branding done the right way will force you out of your comfort zone–and that’s OK! Dr. Sabrina is thrilled to be joined by today’s guest who explains why branding is the soul and passion of your business and how you can be a boss at the branding game. </span></p> <p><span style="font-weight: 400;">Mallika Malhotra is an award-winning brand strategist, a confidence-stirring mentor and speaker, and the founder of The Brand Attraction Society. After years of working in corporate advertising for brands such as L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their branding message, show up as the face of their businesses, and find their power niche. Mallika’s friends and clients call her “The Brand Energizer,” because she is a strong believer in getting out of our comfort zone, taking action, and implementing ideas. When not building brands, Mallika is at home in Maine with her husband and three sons, drinking coffee or red wine, and dreaming about their next global adventure. </span></p> <p><span style="font-weight: 400;">Join us to learn why branding is NOT your logo or your headshot. Learn simple steps to build your brand today!</span></p> <p><span style="font-weight: 400;"> </span><em><span style= "font-weight: 400;">Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.</span></em></p> <p> </p> <p><strong>Show Highlights:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What is a brand, and why do we need one?</span></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to ask the questions and do the discovery work to build your foundation and attract the right team members</span></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you MUST be the face of your brand to build human connection and the know-like-trus