188. Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen

<p><span style="font-weight: 400;">Today I am very excited to introduce you to Elina Halonen, a behavioral insights strategist who has worked in the space for 15 years and co-founded a London-based insights consultancy working with global brands on branding, communications, and product/service development projects. She has expertise in behavioural analysis & design, consumer insights & market research, Cultural understanding, desk research & trends, branding & marketing strategy, and more. </span></p> <p><span style="font-weight: 400;">Today on the show we talk a little about the COM-B and MOVE models, as well as Elina pre-committing to us all that she is going to write a book, called the Behavioural Blueprint!</span></p> <p><span style="font-weight: 400;"><strong>COM-B</strong> is for: Capability, Opportunity, Motivation, and Behavior.</span></p> <p><span style="font-weight: 400;"><strong>MOVE</strong> is for: Meanings, Observations, Viewpoints, and Experiences. We dive into what these models mean, a couple of examples, and so many other great topics.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:40] Today I am very excited to introduce you to Elina Halonen, a behavioral insights strategist who has worked in the space for 15 years and co-founded a London-based insights consultancy working with global companies on branding, communications, and product/service development projects.</span></li> <li><span style="font-weight: 400;">[03:13] Elina and Melina have been connected on LinkedIn for years and officially meeting for the first time for this interview! </span></li> <li><span style="font-weight: 400;">[03:53] Elina shares about herself and her background. </span></li> <li><span style="font-weight: 400;">[05:15] For the last couple of years she has worked as an independent consultant and has worked with various research agencies. </span></li> <li><span style="font-weight: 400;">[08:02] Tips for starting a business in an emerging market? Find a