#187: Microsoft Rewards - Insights and Ideas

<p>Microsoft is one of the world’s most successful companies in technology, entertainment and in recent years, a leading platform in gaming.&nbsp;</p> <p>This week's episode of "Let's Talk Loyalty" features <a href="https://www.linkedin.com/in/grupp/" target="_blank"><strong>Adam Grupp, Director of Microsoft Rewards</strong></a>, who leads the company’s loyalty proposition.</p> <p><strong>Microsoft Rewards</strong> engages members for gaming online, through Xbox as well as its Bing search site, where users earn rewards that can be redeemed for in-game activities, passes and charitable contributions.&nbsp;</p> <p>Hear how Microsoft Rewards thinks about loyalty and Adam's insights on key future trends for loyalty professionals to consider.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/grupp/" target="_blank"><strong>Adam Grupp, Director of Microsoft Rewards, Microsoft</strong></a></p> <p><strong>2) </strong><a href="https://www.microsoft.com/en-us/rewards" target="_blank"><strong>Microsoft Rewards</strong></a></p>