186: Winning with Word-of-Mouth. Tim Dettmann, founder and CEO of BEAT81

<p><a href="https://www.linkedin.com/in/tim-dettmann-701b7a29/" target="_blank" rel="noopener noreferer">Tim Dettmann</a> is a former badminton champion and the founder of sports tech startup <a href="https://www.beat81.com" target="_blank" rel="noopener noreferer">BEAT81</a>. </p> <p>He is inspired by a simple idea: to deliver happiness and lasting wellbeing to people via fitness, tech &amp; hospitality.</p> <p>To make BEAT81 as big and relevant as Crossfit, Tim and his team need word-of-mouth.</p> <p>Word-of-mouth is the most powerful marketing tool there is. 90% of people are much more likely to trust a recommended brand (even from strangers), and it is more effective than paid ads. </p> <p>Unfortunately you don’t have the time to sit around and wait until people start to talk about how great your product is. You need to kickstart word-of-mouth. </p> <p>Tim and Oliver discuss how a growing company can trigger word-of-mouth, both digitally and in real life. </p> <p>WOM is a strong signal for message-market fit. On the show, they also craft the messaging that could take BEAT81 to the next level. </p> <p><br></p> <p>Free book chapter: Sign up to our newsletter via this link and get a free chapter from ‘Message Machine’:<a href=" https://www.eoipsocommunications.com/#machine" target="_blank" rel="noopener noreferer"> https://www.eoipsocommunications.com/#machine</a></p>