#186: Loyalty Programmes as Media Owners (Short Summary Show)

<p>In this short summary episode, I am looking back on a fascinating episode I conducted with <a href="https://www.linkedin.com/in/jonathan-hopkins-b8a88a3/"><strong>Jonathan Hopkins of Sonder Media</strong></a><strong>,</strong> all about the revenue potential for loyalty programmes to leverage some of their customer relationships and permissions as media channels.</p> <p>From American Express to Virgin Australia, I learned about some of the incredible work that is being done to unlock the billions of dollars of media value that is often left untapped.</p> <p>If you are not yet aware of the inherent media value within your loyalty programme, this episode will share insights on how these assets can be used for commercial gain.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://letstalkloyalty.com/62/"><strong>Episode #62: The Value of Loyalty Members as a Media Asset</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/jonathan-hopkins-b8a88a3/"><strong>Jonathan Hopkins, Founding Partner, Sonder</strong></a></p> <p><strong>3) </strong><a href="https://sondermedia.com/" target="_blank"><strong>SonderMedia.com</strong></a></p>