186: Be Different with Full Circle Marketing with Wayne Mullins

<p><span style="font-weight: 400;">We are diving into all things marketing with today’s guest, but this is not your typical marketing conversation. He is a friend who has inspired me, and he has recently released his newest book,</span> <a href= "https://amzn.to/3qJRXdL" target="_blank" rel= "noopener"><em><span style="font-weight: 400;">Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists.</span></em></a> <span style="font-weight: 400;">Learn more about rethinking your marketing mindset in today’s episode!</span></p> <p><span style="font-weight: 400;">Wayne Mullins is a husband, father of four, founder, entrepreneur, and author. Over the past 20 years, he has had the privilege of scaling multiple companies and helping hundreds of entrepreneurs do the same with their companies. Wayne’s marketing agency,</span> <a href= "https://www.uglymugmarketing.com/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Ugly Mug Marketing</span></a><span style="font-weight: 400;">, has won praise from some of the leading influencers in the business world, such as Neil Patel (founder of QuickSprout), Chris Voss (author of</span> <a href="https://amzn.to/3JVCv6c" target="_blank" rel= "noopener"><em><span style="font-weight: 400;">Never Split the Difference</span></em></a><span style="font-weight: 400;"><a href= "https://amzn.to/3JVCv6c" target="_blank" rel="noopener">)</a>, Greg McKeown (author of</span> <a href="https://amzn.to/3uy9mqZ" target="_blank" rel="noopener"><em><span style= "font-weight: 400;">Essentialism</span></em> <span style= "font-weight: 400;">and</span> <em><span style= "font-weight: 400;">Effortless</span></em></a><span style= "font-weight: 400;"><a href="https://amzn.to/3uy9mqZ" target= "_blank" rel="noopener">)</a>. There is nothing Wayne loves more than helping entrepreneurs push through limiting beliefs and achieve more than they thought possible. </span></p> <p><span style="font-weight: 400;">Marketing doesn’t have to be expensive or complicated! You can simplify