183. The Power of Fast-Choice & Implicit Testing with CloudArmy’s Keith Ewart

<p><span style="font-weight: 400;">Today rounds out this miniseries of companies providing testing opportunities for businesses with a conversation about fast-choice and implicit testing with CloudArmy’s Dr. Keith Ewart. </span></p> <p><span style="font-weight: 400;">During our conversation today, Keith starts by telling us all about testing and project work he did during his 24 years at Proctor and Gamble – the positives and the pitfalls – and the work he now does as VP of Insights at CloudArmy. </span></p> <p><span style="font-weight: 400;">He will share about some of the issues in testing at large organizations, including being stuck executing projects that you know won’t work well because the testing took too long to come back and being too far down the track to implement something new. (So frustrating!) That’s why the super quick and incredibly effective fast-choice and implicit testing that CloudArmy does is such a great solution, which he will also give insight on. Listen now to learn all about it (and best next steps for starting your own project).</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:42] I am so excited to introduce you to Dr. Keith Ewart, partner and VP of insights at CloudArmy.</span></li> <li><span style="font-weight: 400;">[03:35] Keith shares about where he lives and his background. </span></li> <li><span style="font-weight: 400;">[05:04] He actually started off in microbiology. After working in microbiology for about a year and a half he saw the wonderful world of insights and requested a move. </span></li> <li><span style="font-weight: 400;">[06:38] A key part of his life at Proctor and Gamble was in packaging and developing better packaging solutions. </span></li> <li><span style="font-weight: 400;">[07:47] The importance of understanding the packaging impact in the zero moment of truth all the way to the purchase in store. </span></li> <li><span style="font-weight: 400;">[09:18] They were encouraged to think about mul