#183: Empowering the Bald and Balding with Pete Ricci, USMA ‘02

<p style="text-align: center;"><em><span style= "font-weight: 400;">“Instead of thinking about re-growing hair, we’re helping men to embrace and accept hair loss. Our mission is to empower the bald and balding to live their best lives through our online community and we’ve created a skincare routine around that...I struggled with losing my hair and created MANTL,Inc. to help men through that process.”</span></em></p> <p style="text-align: center;"><span style= "font-weight: 400;">-Pete Ricci (USMA ‘02)</span></p> <p> </p> <p><span style="font-weight: 400;">Pete Ricci is CEO and Co-Founder of MANTL, Inc., a company that specializes in empowering the bald and balding through community and a line of specialized skincare products.</span> <span style="font-weight: 400;">He brings over 17 years of experience and expertise in sales, sales operations, strategy, and leadership development to the business. Prior to his business career, Pete served as an officer in the US Army, which included two tours of duty in Operation Iraqi Freedom.</span></p> <p><span style="font-weight: 400;">In this episode, we discuss:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What his company MANTL, Inc. does and why he started it</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How MANTL, Inc. is filling a gap in the men’s skincare market</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Pete built the MANTL, Inc. online community and why it’s so important</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of purpose and passion to brand success</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Expert tips on marketing and PR</span></li> </ul> <p><span style="font-weight: 400;">Pete also shares why it’s important for men to embrace going bald and walks us through five stages of grief in the balding process and why it’s important to acknowledge them. We’re inspired by the powerful diversity of the