182. The 4 Pillars of Selling Without Selling Out w/ Andy Paul

<p>Our job as sales professionals is not to persuade someone to buy our product. Our job is to learn what is most important to the buyer and help them obtain or achieve that.</p> <p>In this episode, I speak with <a href="https://www.linkedin.com/in/realandypaul/">Andy Paul</a>, Author, Podcaster, Speaker at <a href="https://www.andypaul.com/">AndyPaul.com</a>, about the four pillars of human-centered sales featured in his most recent book, <a href="https://www.amazon.com/Sell-Without-Selling-Out-Success/dp/1989603572">Sell Without Selling Out</a>.</p> <p>Andy and I talked about:</p> <ul><li>How buyers experience their interactions with sellers</li> <li>What the differences are between sales bosses and sales leaders</li> <li>How to promote human centricity in our sales approaches</li> <li>What the four pillars of human-centered selling are</li> <li>Why you should develop your own individual selling process  </li> </ul> <p>Check out these resources we mentioned:</p> <ul><li><a href="https://www.linkedin.com/in/realandypaul">Andy Paul on LinkedIn</a></li> <li><a href="https://www.andypaul.com/">AndyPaul.com</a></li> <li><a href="https://www.linkedin.com/in/amanda-lewis-56942473/">Amanda Lewis on LinkedIn</a></li> <li><a href="https://www.jetblue.com/">Jet Blue</a>  </li> </ul> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq">Spotify</a>, <a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q">Google Play </a>or <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en">Google Podcasts</a>, and find more episodes on our blog.</p>