#182: BP Fueling Customer Loyalty Around the World (Short Summary Show)

<p>BP is one of the world’s largest oil companies, operating service stations in nearly every corner of the world. In this short summary episode, I am reflecting on an interview I had with <a href="https://www.linkedin.com/in/olivier-martinet-6832905/?originalSubdomain=fr" target="_blank">Olivier Martinet</a>, who led BP’s loyalty initiatives for more than a quarter century.</p> <p>We look back on lessons he learned when rolling out digital marketing campaigns, loyalty programs and mobile integrations in both emerging and mature markets.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://letstalkloyalty.com/audio/60-bp-discusses-driving-loyalty-in-fuel-convenience-globally/"><strong>Interview Episode #60: BP Discusses Driving Loyalty in Fuel &amp; Convenience Globally</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/olivier-martinet-6832905/?originalSubdomain=fr"><strong>Olivier Martinet</strong></a><strong>, former VP Global Retail Consumer Data Analytics and Use Case Governance, Insights &amp; Loyalty, BP</strong></p> <p><strong>3) </strong><a href="https://www.bp.com/en_gb/united-kingdom/home/products-and-services/bpme.html"><strong>BPme</strong></a></p>