181. The Problem with Video Prospecting

<p>Video messaging has not moved very fast in terms of being normalized, despite the fact that it can dramatically improve communication throughout the entire CX and EX. There are three reasons why.</p> <p>I’m <a href="https://www.linkedin.com/in/ethanbeute/">Ethan Beute</a>, Chief Evangelist at <a href="https://bombbomb.com/">BombBomb</a>, host of <a href="https://bombbomb.com/blog/the-customer-experience-podcast-ethan-beute/">The Customer Experience Podcast</a>, and co-host of the CX Series on the <a href="https://sweetfishmedia.com/b2b-growth/">B2B Growth Show</a>. Listen in today to learn about why bad video prospecting has become an indictment on video prospecting overall — and the reasons why video prospecting can be so challenging.</p> <p>Here are some thoughts from the episode:</p> <ul><li>Why video is still considered a new communication medium</li> <li>How video addresses the emotional impoverishment of other digital communication</li> <li>Three reasons why video prospecting fails</li> <li>How leaders’ change management prejudices hold back their teams</li> <li>Why human vulnerability is uniquely tied to video  </li> </ul> <p>Check out these resources I mentioned:</p> <ul><li><a href="https://bombbomb.com/book/human-centered">Human-Centered Communication</a></li> <li><a href="https://bombbomb.com/book/rehumanize">Rehumanize Your Business</a></li> <li><a href="https://s3.amazonaws.com/bbemail/PROD/ulib/8iyu09/docs/8d6afef1-0377-ca76-8f6a-aac621d41609/TheVideoAdoptionGuide.pdf">The Video Adoption Guide</a></li> <li><a href="https://bombbomb.com/resource-hub/">Examples and Resources</a>  </li> </ul> <p><em>Subscribe, listen, and rate/review the Customer Experience Podcast on </em><a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"><em>Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em>Spotify</em></a><em>, </em><a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"><em>Google Play </em></a