180. Unboxing Videos: Why Do They Work?

<p><span style="font-weight: 400;">If you’re a human person with any access to the internet, you are likely familiar with unboxing videos. Maybe you like and watch them yourself, maybe your kids love to watch other people open up boxes of toys, or maybe you avoid them at all costs. Whatever camp you are in, at one point or another, you probably thought something like, “Why do so many people watch these?” or “Why do these work?”</span></p> <p><span style="font-weight: 400;">Today’s episode is dedicated to talking through the brain science of what is going on behind the scenes of an unboxing video. In this episode I talk about why they work, what to keep in mind if you ever decide to make your own, and some insights on the various types of “unboxings” out there (anything with a reveal pretty much counts). We will dig in on mirror neurons, anticipation/dopamine, priming, the senses, and more!  Listen now to get the scoop on unboxing videos. </span></p> <p><strong>Show Notes:</strong></p> <ul> <li><span style="font-weight: 400;">[00:06] Ever wondered why unboxing videos are a thing? That’s what we’re focusing on in today’s episode.</span></li> <li><span style="font-weight: 400;">[03:19] There are countless ways to do these unboxing or reveal videos.</span></li> <li><span style="font-weight: 400;">[04:01] In this episode, I am going to talk about four main things that are happening with unboxing videos, or that you should keep in mind when you create these yourself. We are going to talk about mirror neurons, dopamine created by anticipation, priming, the senses, and more.</span></li> <li><span style="font-weight: 400;">[04:35]</span> <strong>Mirror neurons</strong> <span style="font-weight: 400;">are the key to empathy and our ability to learn from observing others instead of only by doing things ourselves.</span></li> <li><span style="font-weight: 400;">[06:20] Mirror neurons greatly impact our lives every day. They have done some amazing things for all of humanity, the first of which is our ability to learn by obser