180: The MadTech Podcast Special: The Future of UK Advertising in the Cookieless Era

<div>On our fifteenth edition of The MadTech Podcast Special, Frank Maguire, vice president of insights &amp; strategy, Sharethrough; Richard Ottoy, general manager, EMEA, Sharethrough; and Suzy Ryder, chief digital officer, OMD UK, join ExchangeWire’s Mat Broughton to discuss the future of UK advertising in a cookieless landscape. Some of the areas the panel explore include behavioural tracking and preparation for the cookieless future; investment in programmatic channels, SPO, and the importance of viewability; and mitigating the carbon footprint of ad tech.</div>