180: Social Responsibility at Vina Robles | Marketing Tip Monday

<p class="MsoNormal">While telling your sustainable story serves a practical purpose in educating consumers about the real-world impact of your sustainable practices, it also goes deeper than that: it builds meaningful emotional connections.</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">The brand-new Sustainable Story worksheet is a simple yet powerful free tool that helps you tell your own personal sustainable message. Simply download the worksheet linked in the show notes, complete it with your whole team, and keep following along with this podcast series to learn how to incorporate your story into every aspect of your marketing and sales.</p> <p class="MsoNormal">Today we share why messaging around social equity is important to your customers and you’ll hear how Vina Robles embodies social responsibility.</p> <p class="MsoNormal">About 70% of the decisions we make are based on emotional factors (<a href= "https://www.gallup.com/workplace/398954/customer-brand-preference-decisions-gallup-principle.aspx#:~:text=Gallup's%20own%20research%20has%20found,are%20based%20on%20rational%20factors." target="_blank" rel="noopener">Gallup 2022</a>). Build emotional connections over shared values with your customers by telling your sustainable story. When you do this, you are reminding your customers that at the same time that they are appreciating a great glass of wine, they are also supporting a system of winemaking that cares for the people and the planet.</p> <h1>Social Responsibility at Vina Robles</h1> <p class="MsoNormal">Did you know that planting a tree can be as easy as enjoying a bottle of wine? It can be when you buy a bottle of Vina R