180: People want true leadership! Sophie Chung, Qunomedical

<p><a href="https://www.linkedin.com/in/dr-sophie-chung/" target="_blank">Sophie Chung</a> is back on the podcast! She is the founder &amp; CEO of <a href="https://www.qunomedical.com/en" target="_blank">Qunomedical </a>where she is building a much-needed CRM for hospitals to improve patient care.</p> <p>A force of nature, Sophie was our guest on Episode #9, “No Bullshit”, and she still lives by that mantra - now more than ever.</p> <p>Sophie and Oliver discuss how especially in tough times, “No BS” really counts. But you often see the opposite, argues Sophie. “You just know they are bullshitting.”</p> <p><em>“It’s misleading, it’s not helpful. I’m trying to be different. Whenever I say something, I want to be genuine, truthful, value-adding. Not saying something you have heard a hundred times before.”</em></p> <p>People who are listening to you are not stupid, they want true leadership.</p> <p>Sophie &amp; Oliver also dive into Qunomedical’s shift in focus from a B2C service for patients to a B2B software suite for hospitals.</p> <p>With patients, digital marketing &amp; SEO ruled. That’s different for a B2B software product. “No one googles patient relationship management software.”</p> <p>Now it’s about bringing the content to the people who are interested. “Talk about the cause, the why. This is where you can start a conversation.” This can happen on LinkedIn or at events.</p>