180: Negotiating IP Protection For Creatives

<p dir="ltr">In an age of unprecedented creativity, protecting intellectual property has never been more critical. Alyssa Devine is a legal expert with a unique approach to safeguarding the innovations and creations of artists, entrepreneurs, and visionaries.</p> <p><strong> </strong></p> <p dir="ltr">Join us as Cindy Watson delves into the world of "Negotiating IP Protection for Creatives" with Alyssa Devine, the founder and managing attorney of Purple Fox Legal. Alyssa Devine is a distinguished legal expert who has dedicated her career to helping creatives and entrepreneurs safeguard their intellectual property rights. What sets her apart is not only her extensive legal expertise but also her unique perspective, as she holds an MBA from Indiana University. Together, Cindy and Alyssa will explore the fascinating and crucial realm of protecting the creative work of individuals and businesses in today's dynamic world.</p> <p><strong> </strong></p> <p dir="ltr">In this episode, you will learn:</p> <p><strong> </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Learn the five types of intellectual property and the role they play in small businesses.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How creatives can understand and recognize IP</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Who and what are considered creatives?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What is negotiating to protect deceased celebrity brands?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Tips and strategies on how to negotiate with your clients</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What are internal communication strategies in business, how do you communicate with employees, and how do you increase retention for the clients that you're dealing with?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to manage egos or strong personalities<