179 What is Messaging? What’s Values-Based Messaging?

<p>Today begins a brand new season of Unforgettable! A season dedicated to taking us back to the foundations of messaging. </p> <p>Starting with…</p> <p><strong>What is messaging, really?</strong></p> <p>Believe me, I’ve heard a lot of myths and misunderstandings in the past several years I’ve been leading messaging workshops and <a href="http://adriadecorte.com/mastermind" target="_blank" rel= "noreferrer noopener">Masterminds</a>!</p> <p><em>That it’s all about wordsmithing or dialing in your elevator pitch. </em><br /> <em>That there’s a “right” way to do it — following formulas and scripts that work for others. </em><br /> <em>That it’s about selling at all costs and has to feel icky or robotic to be successful. </em></p> <h3><strong>But when you’re a sensitive Messenger who cares deeply, values-based messaging is where your power lies.</strong></h3> <p>Because there’s a difference between simply following copywriting rules and marketing tactics and <em>messaging according to your integrity.</em></p> <p>So, fresh on the heels of the <strong>Speaking to What Matters</strong> series, it’s time to re-define what messaging <em>really</em> is. </p> <p>We start with today’s episode, where you’ll learn the difference between <em>core message</em> and <em>messaging</em> plus how to reset how you think about messaging and start crafting messaging that’s in alignment with your values.</p> <p>You’ll learn</p> <p>Listen in.</p> <h3>Deeper support from me:</h3> <ul> <li><strong>Join the</strong> <a href= "http://adriadecorte.com/challenge" target="_blank" rel= "noreferrer noopener"><strong>FREE 5-day Message Clarity Challenge</strong></a> to cut through the noise and calls in your people…without having to change who you are. <strong>Starts March 22nd</strong>, 2021! </li> </ul> <ul> <li><strong><em>What’s your Messenger Archetype?</em></strong> <a href="http://adriadecorte.com/quiz" target="_blank" rel= "noreferrer noopener"><strong>Take the quiz</strong></a>.</li> <li>My <a href="http://adriadecorte.com/mastermind" targe