179 | How to Host an Instagram Giveaway with Becca Stevens & Alison Tsang

<p><span style="font-weight: 400;">Hey friends! If you’ve considered joining the Proof to Product LABS community then you’ll enjoy today’s episode. It’s a really fun sneak peek of what we’re doing inside the LABS community as I shared a snippet of a live Coffee Chat we had with our members on the things that they’re trying within their business.</span></p> <p><span style="font-weight: 400;">Our Coffee Chat conversations cover a wide range of topics but in this episode, you’ll hear a small segment from our most recent session focused on Instagram Giveaways. I spoke with two business owners who have experience in hosting giveaways, Alison Tsang of Love Through Letterpress and Becca Stevens of Botanical Bright.    </span></p> <p><span style="font-weight: 400;">These two generously shared their experiences with recent Instagram giveaways. They touched on their goals, the structure they used for the campaigns, technology tools they used to assist and the outcomes they had. We all shared our opinions on the best time to do a giveaway, group giveaways and strategies to incentivize your customers during the purchasing process.</span></p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Their goals for their Instagram giveaway campaigns</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What type of giveaway they did and their structure for it</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Technology tools they used to track their giveaway</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The outcomes Becca and Alison saw from this campaign</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Their thoughts on participating in group giveaways</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Pre-launch, mid-launch or post-launch: when is the best time to host a giveaway</span></li> <li style="font-weight: 400;"><span sty