179: Aarti Bharadwaj, Essence

<div>On this week’s episode of TheMadTech Podcast, Aarti Bharadwaj, Senior Vice President APAC, Client Analytics at Essence, joins ExchangeWire’s Grace Dillon and Mat Broughton to discuss the Digital Advertising Alliance's Addressable Media Identifiers framework, personalisation, and paying for an ad-free experience. They also consider the role and purpose of analytics as a consulting service.</div>