178: The training your tasting room staff needs | Marketing Tip Monday

<p class="MsoNormal">Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, <a href= "https://www.talentlms.com/blog/employee-training-food-beverage-industry/#How%20regular%20training%20equals%20better%20employees" target="_blank" rel="noopener">and more</a>.</p> <p class="MsoNormal">Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company’s mission and values (<a href= "https://www.talentlms.com/blog/employee-training-food-beverage-industry/" target="_blank" rel="noopener">TalentLMS, 2019</a>).</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">In this week's Marketing Tip, we are sharing how the brand-new, Our Sustainable Story series is the perfect tool to use to train your tasting room, sales, and marketing teams. If you aren't regularly providing training and education for your staff, especially on your company's mission and values, you're missing out on opportunities to create a stronger, more dedicated workforce!</p> <p class="MsoNormal">One way tasting room managers can educate their staff on the company's mission and values is to have continual conversations about what your brand is up to behind the scenes, i.e., your sustainability efforts.</p> <h1>The latest tool for your team</h1> <p class="MsoNormal"><em><span style= "font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"> Our Sustainable Story</