178 – Establish Your Authority in the Digital World

<p>Bryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital world. We want to help consumers make better healthcare choices, so how do successful brands establish their authority in organic search and other digital channels to influence those choices? Often the reason your digital marketing isn’t performing is that your brand isn’t seen as an authority online. All that, plus the Flava of the Week about connecting pockets of innovation. </p><p>Shout-out to the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo! </p><p>Next steps: </p><ul><li><a href="https://www.youtube.com/channel/UCbnrCqEoFKwWkfg-0oPVjMA" rel="noopener noreferrer" target="_blank">Subscribe to Season 2 of Now What??</a> on the Shift.Health YouTube channel </li><li>Check out some of our favorite related podcasts: </li><li><a href="https://shift.health/show/dgtl-voices/" rel="noopener noreferrer" target="_blank">DGTL Voices</a> with Ed Marx, </li><li><a href="https://shift.health/show/healthcare360/" rel="noopener noreferrer" target="_blank">Healthcare 360</a> with Scott Burgess, and </li><li><a href="https://www.healthcareittoday.com/category/healthcare-it-today-podcasts/" rel="noopener noreferrer" target="_blank">Healthcare IT Today</a> with John Lynn and Colin Hung</li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>