#177: Subscription Programmes as a Must-Have Tool for Brand Success

<p>In this episode, I talk with <a href="https://robbiekellmanbaxter.com/">Robbie Kellman Baxter</a>, the world's leading expert on subscription pricing and membership models.</p> <p>Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands.&nbsp;</p> <p>She is the author of <a href="https://robbiekellmanbaxter.com/the-membership-economy/">The Membership Economy</a> and <a href="https://robbiekellmanbaxter.com/the-forever-transaction/" target="_blank">The Forever Transaction</a> and host of the podcast, <a href="https://robbiekellmanbaxter.com/podcast-2/" target="_blank">Subscription Stories: True Tales from the Trenches</a>.&nbsp;</p> <p>Robbie has spent many years encouraging brands to cultivate a must-have, "craveable" programme that customers and users simply cannot live without.&nbsp;</p> <p>In this episode, we explore why retailers, brands and businesses - large or small - absolutely must consider offering subscriptions or memberships as an additional "bow in their quiver" if they wish to remain competitive in their markets.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/robbiekellmanbaxter/" target="_blank">Robbie Kellman Baxter, Strategic Consultant, Peninsula Strategies</a></p> <p>2)&nbsp;<a href="//www.robbiekellmanbaxter.com">www.robbiekellmanbaxter.com</a></p>