177 | Covid Check-in with a Brick & Mortar Shop Owner with Biff Ulm, MN Nice Enough

<p><span style="font-weight: 400;">Hey friends! Today’s guest is a familiar voice on the podcast. This conversation was with none other than Biff Ulm of MN Nice Enough and retail shop Zaiser’s. I had a conversation with Biff earlier this year, pre-COVID (</span><a href= "https://www.prooftoproduct.com/podcast-episodes/leveraging-point-of-sale-systems-in-a-brick-mortar-with-biff-ulm-mn-nice-enough?rq=bif"><span style="font-weight: 400;">episode 146</span></a> <span style="font-weight: 400;">if you want to take a listen) and it seems like it was an eternity ago!</span></p> <p><span style="font-weight: 400;">I was so happy that Biff agreed to come back on to discuss his personal journey of being a store owner during the time of COVID. In this episode, Biff shares how his store sales have fluctuated this year and how his buying strategies have shifted from larger orders that were further out to smaller, more consistent orders. Biff talked about the new marketing strategies that his team and he have implemented to build relationships with their shop customers. </span></p> <p><span style="font-weight: 400;">Be sure to listen closely to the two golden nuggets that Biff shared on not being afraid to fail and making a statement with your products! </span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">A rundown of Biff’s shop </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Biff’s experience with closing and reopening during the pandemic</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The safety measures they put in place for the store re-opening</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How he dealt with managing his team and bringing on additional support</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How his sales have been this year compared to other years</span></li> <li style="font-weight: 400;"><span style=