176: What's your Sustainable Story? | Marketing Tip Monday

<p class="MsoNormal">It’s here! The tool that you need to tell your Sustainable Story.</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">In this week's Marketing Tip we are launching the brand new, Our Sustainable Story series. <a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/is-your-wine-being-overlooked/" target="_blank" rel="noopener">Research</a> shows that the demand for sustainable products keeps growing so we developed this series just for you! By following along with this series, you will be able to incorporate your message of sustainability into your whole business. <span style="mso-spacerun: yes;"> </span>Here is how to start telling your customers how you take care of the people and the planet today.</p> <h1>Get Started</h1> <ol> <li class="MsoNormal">Download the “Our Sustainable Story” fillable PDF (<a href= "https://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20PRINT.pdf" target="_blank" rel="noopener">print version</a> and <a href= "https://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_FOR%20ELECTRONIC%20FILLING.pdf" target="_blank" rel="noopener">electronic filling version</a>)</li> <li class="MsoNormal">Complete the PDF with your unique stories alongside your whole team (viticulturist, winemaker, tasting room, sales, marketing).</li> <li class="MsoNormal">Share your stories in all of your marketing channels (we're here to help – see below!)</li> </ol> <p class="MsoNormal">Want an example? Read how <a href= "https://www.sipcertified.org/files/Sustainable%20Stories/Our%20Sustainable%20Story_Niner%20Wine%20Estates.pdf" target="_blank" rel="n