176. Features Are Commodities, Feelings Are Differentiators

<p>Features are commodities, but feelings are differentiators. Customer experience is the last meaningful differentiator left to us — and we have to navigate it, for the most part, digitally and emotionally.</p> <p>I’m <a href="https://www.linkedin.com/in/ethanbeute/">Ethan Beute</a>, Chief Evangelist at <a href="https://bombbomb.com/">BombBomb</a>, host of <a href="https://bombbomb.com/blog/the-customer-experience-podcast-ethan-beute/">The Customer Experience Podcast</a>, and co-host of the CX Series on the <a href="https://sweetfishmedia.com/b2b-growth/">B2B Growth Show</a>. In this episode, I ask you three questions about how you choose companies and how your feelings about companies affect your decisions.</p> <p>Ready to hear the questions? Here we go:</p> <ul><li>How do you make the decision about which company to choose?</li> <li>How do we create feelings about our company?</li> <li>How do we create trust and confidence in a digital world?</li> <li>I also mention a takeaway, a solution, and a qualifier. </li> </ul> <p><em>Subscribe, listen, and rate/review the Customer Experience Podcast on </em><a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"><em>Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em>Spotify</em></a><em>, </em><a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"><em>Google Play </em></a><em>or </em><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en"><em>Google Podcasts</em></a><em>, and find more episodes on our blog.</em></p> <p><em>Listening on a desktop &amp; can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.</em></p>