175 Is My Niche Excluding Marginalized People? with Trudi Lebron

<p>Today we hear from Trudi Lebron, a sought-after DEI Consultant whose goals are to:</p> <ul> <li>Bring more Black, brown, indigenous, latinx folks and other people of color into the coaching industry, both as practitioners AND participants</li> </ul> <ul> <li>Help white coaches create more diversity, equity and safer spaces to bring BIPOC folks into</li> </ul> <p>With a Masters (and PhD-in-progress) in Social Psychology and experience as a bi-racial teen mom on welfare who worked her way up in the non-profit sector while building her own business, she has a unique perspective on using our businesses for social good. </p> <p>And she’s seen some of the biggest mistakes well-intentioned people make in the coaching industry. </p> <p>In this conversation, we dive deep into the nuances of crafting messaging that speaks to your people AND values, and the difference between being a leader for equity online and the actual coaching container you can safely hold.</p> <p>Listen in.</p> <h4>Trudi and I talk about</h4> <ul> <li><strong>How niching down can create safety…and why radical inclusivity in your space can actually be harmful</strong></li> </ul> <ul> <li>Why “Is this <em>true</em>?” is a far more helpful question to ask than “Is this <em>okay</em>?” when it comes to talking about who your work is for </li> </ul> <ul> <li><strong>What it looks like to have a values-based business – and some of it might feel counter-intuitive </strong></li> </ul> <ul> <li>The first steps to get to equity and inclusivity (because it doesn’t start with messaging)</li> </ul> <ul> <li><strong>Why we need to be super honest about who we are including into our spaces…and who we’re NOT</strong></li> </ul> <ul> <li>What it means when 95% of your clients look just like you…and how to find the people at the margins of your niche</li> </ul> <h3>Deeper support from me:</h3> <ul> <li><strong><em>What’s your Messenger Archetype?</em></strong> <a href="http://adriadecorte.com/quiz" target="_blank" rel= "noreferrer noopener"><strong>Take the quiz</st