175 - Interview With Kasey Luck on Successful Email Marketing

<p><span style="font-weight: 400;">In this episode, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email and SMS revenue of brands they work with. What's their secret? A combination of a customer-centric approach, being good with numbers, and having fun with content. Kasey's writing on email marketing has been published in the Huffington Post and Growth Hackers. </span> <span style="font-weight: 400;">Kasey and I chat about:<br /></span><span style="font-weight: 400;">- The role of email marketing in a comprehensive digital marketing strategy<br /></span>- How often jewelry brands should be sending emails<br /> - The top tips for growing an email list, including whether or not giveaways work<br /> - Tips for email automation<br /> - How SMS can complement email marketing<br /> - And more!</p> <p><span style="font-weight: 400;">Links mentioned in this episode:<br /></span><span style="font-weight: 400;">Sparkle Award: <a href="https://sparkleaward.com" target="_blank" rel= "noopener">https://sparkleaward.com</a><br /></span><span style= "font-weight: 400;">Graff: <a href= "https://www.graff.com/us-en/home/" target="_blank" rel= "noopener">https://www.graff.com/us-en/home/</a><br /></span><span style="font-weight: 400;">Graffabulous: <a href= "https://robbreport.com/style/jewelry/graff-graffabulous-2022-high-jewelry-collection-1234676982/" target="_blank" rel= "noopener">https://robbreport.com/style/jewelry/graff-graffabulous-2022-high-jewelry-collection-1234676982/</a><br /> </span> <span style="font-weight: 400;">Luck & Co Agency: <a href= "https://luckandco.agency" target="_blank" rel= "noopener">https://luckandco.agency</a><br /></span><span style= "font-weight: 400;">Kasey Luck: <a href= "https://www.youtube.com/c/KaseyLuck" target="_blank" rel= "noopener">https://www.youtube.com/c/KaseyLuck</a><br /></span><span style="font-weight: 400;">Transcript: <a href