#174: Tactical Tuesday: How Healthy is Your Email List Hygiene?

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about email marketing. He highlights three regulations business owners should be aware of and compliant with, and also shares tips for optimizing your email list hygiene. </span></p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Email is the most highly used and most effective way to reach prospects and customers online. </span></li> <li><span style="font-weight: 400;">There are 3.8 billion email users and 1 billion accounts. </span></li> <li><span style="font-weight: 400;">Email has about a 6% conversion rate and a 3.7% click-through rate.. Comparatively, social media has an engagement rate of about 0.50%.</span></li> <li><span style="font-weight: 400;">The ROI on email is well over 4000%, as costs are low compared to traditional marketing, such as direct mail. </span></li> <li><span style="font-weight: 400;">The General Data Protection Regulation (GDPR) applies to anyone residing in the EU. It’s extremely strict about how a company should post its privacy policy and how subscriber data is used.</span></li> <li><span style="font-weight: 400;">The California Consumer Privacy Act (CCPA) is geared towards large corporations but there are good practices worth googling. </span></li> <li><span style="font-weight: 400;">Jason shares the five components of the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM), which applies to all promotional emails. If you’re making an offer or selling something, it’s considered promotional. </span></li> <li><span style="font-weight: 400;">Jason also provides three tips for optimizing your list hygiene. </span></li> <li><span style="font-weight: 400;">One, maintain low unsubscribe rates. You can do this by avoiding list buying, which hurts deliver