174: Sorry, Not sorry: How to Apologize for a Crisis of Your Own Doing

<p>When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology. <br/><br/>An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted can create an entirely new one. <br/><br/>This week we examine two recent apologies from Whoopi Goldberg and Joe Rogan for actions that caused ABC News and Spotify executives to issue official statements.  <br/><br/>How did Goldberg and Rogan&apos;s comments help or harm their respective brands? <br/><br/>Communicators may learn something from the public&apos;s reaction to these two well-publicized apology announcements. </p><p><em>Mentioned in this episode: </em></p><ul><li><a href='https://twitter.com/WhoopiGoldberg/status/1488320164517101574'>Whoopi Goldberg&apos;s apology tweet. </a></li><li><a href='https://www.youtube.com/watch?v=XJI_rDPxmmc'>Whoopi Goldberg&apos;s apology statement read on The View.</a> (NBC&apos;s Today Show, 2/2/2002)</li><li><a href='https://www.instagram.com/tv/CZlnH8MAb8L/'>Joe Rogan&apos;s apology on Instagram. </a></li></ul><p>Listen + Subscribe on <a href='https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id'>Spotify</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2'>Apple Podcasts</a><br/><br/></p><p>© Molly McPherson 2022 </p>