174 Feminist Marketing & Copy that Doesn’t Oppress with Kelly Diels

<p>If we design for the people with the most marginalized identities, the experience improves <em>for everyone else.</em></p> <p>That’s a core belief of Kelly Diels, a Feminist Marketing Consultant who trains feminist copywriters and helps bake our beliefs into our business practices to generate money <em>and</em> justice.</p> <p>She saw that, working in the women’s empowerment space, those who don’t identify as women often get excluded. </p> <h3><strong>To make her space as welcoming and inclusive as possible, she centers the people with the least dominant identities in her spaces and makes her policies and practices around</strong> <strong><em>them</em></strong><strong>. </strong></h3> <p>If you’re looking for grounded guidance you can apply immediately to your website and business practices, this episode is <strong>super-actionable</strong>. (I took a long list of notes for my own business!) </p> <p>In episode 174, you’ll hear nitty-gritty copywriting advice, word shifts, and exact practices she uses. </p> <p>Listen in.</p> <h4>Kelly and I talk about</h4> <ul> <li><strong>Why it’s a myth that aligning your work with your values will make you less money</strong></li> </ul> <ul> <li>The filter questions she asks herself: “Will this create more love? Will this create more justice?”</li> </ul> <ul> <li><strong>The reason behind putting your pronouns on your zoomWhy she doesn’t use the word “womxn” anymore</strong></li> </ul> <ul> <li>The traditional copywriting and marketing tendencies we need to avoid if we’re writing for <em>justice</em></li> </ul> <ul> <li><strong>Why she starts all her newsletters with what she’s selling, credits her influences in all her emails, and starts every meeting with a land acknowledgment</strong></li> </ul> <h3>Deeper support from me:</h3> <ul> <li><strong><em>What’s your Messenger Archetype?</em></strong> <a href="http://adriadecorte.com/quiz" target="_blank" rel= "noreferrer noopener"><strong>Take the quiz</strong></a>.</li> </ul> <ul> <li>My <a href="http://adriadecorte.com/master