173 - How to Write Sales Copy That Explodes Your Revenue with Kris Jones

<p><span style="font-weight: 400;">Writing sales copy, for many entrepreneurs, is the most difficult and dreaded task for developing a brand and online presence. If you want to uplevel your brand and learn how to create website copy and positioning that sells you as the best in your industry, then today’s interview is for you.</span></p> <p><span style="font-weight: 400;">I simply adore today’s guest, Kris Jones, and I know you will, too. Kris is one of the brightest minds I’ve ever met in branding and copywriting and her expertise shines through this interview. Kris is a StoryBrand guide and Founder of Red Door Designs. She was mentored by StoryBrand founder Donald Miller himself and with over 20 years of experience and clients like Nike under her belt, Kris has been able to achieve incredible transformations for her clients including increased revenue by 300%, record-breaking lead calls and clients booked, scaling from $30k months to $300k months, and charging 6 times more for the same service. We all want that, right?!</span></p> <p><span style="font-weight: 400;">Kris is extremely passionate about helping self-employed women get website copy that sells so they can double their revenue and focus on what they do best. And be sure to listen to the end, because Kris has some great resources that will help you get started.</span></p> <p> </p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <p><span style="font-weight: 400;">[2:50] - Welcome to the show, Kris!</span></p> <p><span style="font-weight: 400;">[3:45] - Originally Kris majored in Education in college but realized she wasn’t passionate about it. She shares her background.</span></p> <p><span style="font-weight: 400;">[4:58] - All of a sudden, Kris realized she had been doing all of these things and the moment she knew this was “her thing”.</span></p> <p><span style="font-weight: 400;">[6:30] - Design is important, but it isn’t enough. You have to lean on the right words.</span></p> <p><span style="font-weight: 400;">[7:33] - Effective messagin