173 – Fixing Broken Brands

<p>Kelly David is in the house to share some provocative thinking about what happens when brands lose their focus on consumers. Strong brands are an important part of the Healthcare of Tomorrow because they can influencer consumers’ choices and drive business. Learn when happens when brands don’t meet consumers where they are, and how to fix habits that can misdirect your brand equity. </p><p>All that, plus the Flava of the Week about Human Centered Design. As an industry, we’re suffering from not knowing what we NEED to solve problems. Shout-out to the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo! </p><p>Next steps: </p><ul><li>Check out <a href="https://twelvenorthagency.com/" rel="noopener noreferrer" target="_blank">Twelve North Agency</a> </li><li><a href="https://www.youtube.com/channel/UCbnrCqEoFKwWkfg-0oPVjMA" rel="noopener noreferrer" target="_blank">Subscribe to Season 2 of Now What??</a> on the Shift.Health YouTube channel</li><li>Check out some of our favorite related podcasts: </li><li><a href="https://shift.health/show/dgtl-voices/" rel="noopener noreferrer" target="_blank">DGTL Voices</a> with Ed Marx </li><li><a href="https://shift.health/show/healthcare360/" rel="noopener noreferrer" target="_blank">Healthcare 360</a> with Scott Burgess </li><li><a href="https://www.healthcareittoday.com/category/healthcare-it-today-podcasts/" rel="noopener noreferrer" target="_blank">Healthcare IT Today</a> with John Lynn and Colin Hung&nbsp;</li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>