173 Evolving Your Work to Have a Social Justice Lens with Cher Hale

<p>Today’s conversation is with Cher Hale, a publicist & founder who’s using her PR company to amplify the voices of underrepresented and marginalized groups. </p> <p><strong>After a year of offering podcast pitching services, Cher started noticing that the clients coming to her were mainly white upper-class life coaches. </strong></p> <p>They were paying her well and sustaining a good, consistent business. BUT she was telling the same stories, “<em>I was moderately unhappy in my life and so I hired a life coach which helped me a bunch and so I became a life coach to help others who were in my situation, too</em>.” </p> <p>And while that’s a totally valid story, she knew it wasn’t what <em>moved</em> her. </p> <p><strong>But it was scary to make a major shift in business when she was getting consistent revenue and had bills to pay. </strong></p> <p>Then her mother passed away at the young age of 49 without fulfilling the dream of being a published erotic romance author. Her mother, a Taiwanese Black immigrant, hadn’t had the privilege that so many of us, as online business owners, have – <em>to have created a platform</em>. </p> <h3><strong>That’s when Cher knew she wanted to use her skills as a publicist to tell the stories of underrepresented and marginalized voices. </strong></h3> <p>Now she’s proud to say her client roster is about 70% BIPOC, LGBTQIA+ or disabled. </p> <p>But it didn’t happen overnight. And it wasn’t a matter of simply updating the copy on her website. </p> <p>In this conversation, you’ll hear what it took to get there and what it <em>actually</em> looked like to make those shifts in her business. </p> <p>Listen in.</p> <h4>Cher and I talk about:</h4> <ul> <li><strong>The intentional decision she made to surround herself with the kind of diversity she wanted to serve in her business</strong></li> </ul> <ul> <li>Why marginalized and underrepresented communities need advocacy, NOT charity</li> </ul> <ul> <li><strong>The very real ways the DEI journey is like learning Italian, from starting with