#172: Tactical Tuesday: Using the 4-1-1 Rule to Add Value, Nurture Leads & Establish Authority

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about the importance of content marketing and social media marketing to increase engagement with your customers and awareness of your business. </span></p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Jason has enrolled in a year-long online marketing course to learn more about digital marketing. </span></li> <li><span style="font-weight: 400;">Content Marketing Institute founder Joe Pulizzi popularized the 4-1-1 rule which allows you to add value, nurture your relationship with your followers and demonstrate authority without being overly pushy.</span></li> <li><span style="font-weight: 400;">Following the 4-1-1 rule, you should share six pieces of content each week. Four should be curated by you. So search out content and then summarize, adding your own thoughts as well. </span></li> <li><span style="font-weight: 400;">Many tools exist to help you find content, such as BuzzSumo, which crawls online content and puts it all in one spot. </span></li> <li><span style="font-weight: 400;">Google Alerts is another option (and it’s free) yet not as sophisticated as BuzzSumo. Google Alerts sends content to your inbox based on keywords. </span></li> <li><span style="font-weight: 400;">As part of your content marketing plan, one piece of content should be an original piece, where you answer common questions within your industry. And the final piece should be promotional. So only one piece of content each week should include a feature, module or bonus offer from you.</span></li> <li><span style="font-weight: 400;">The goal of the 4-1-1 rule is to nurture prospects and customers and remain relevant. </span></li> <li><span style="font-weight: 400;">Jason invites listeners to share how they manage content and social m