#172 – Learn Great Writing Tips from a Seasoned Pro

<p class="" data-pm-slice="1 1 []">To be candid, <a href= "https://www.stibbe.net/" target="_blank" rel="noopener">Matthew Stibbe’s</a> writing tips got our juices flowing so quickly that we set everything else aside to immediately apply them. </p> <p class="">Matthew has created marketing strategies, content, and campaigns for clients like Microsoft, Google, HP and LinkedIn. He also contributed to Wired, Forbes, and Popular Science.  This guy has great writer written all over him! This 30-minute conversation may change the way you write forever. </p> <p class="">Why is writing so difficult? Sometime in the last couple of decades, writing has dramatically changed. We got lost in the new age of internet, and “21 reasons why you should be doing this” is the type of headline that fills up our Google search page daily.  </p> <p class="">So, where’s the sweet spot? Should we keep trying to fill up headlines and excruciatingly describe every detail to improve our SEO? Or should we simply write to our heart's content? </p> <p class="">Here are some questions to get you thinking in the right direction (pro-tip: all of them are answered in the podcast episode!) </p> <ul data-rte-list="default"> <li> <p class="">Should your writing include a lot of hype and longer text? </p> </li> <li> <p class="">Should you go for short simple words or aim for more complex ones to make the text more interesting? </p> </li> <li> <p class="">Would cutting your text in half make it less memorable? </p> </li> </ul> <p class="">Matthew is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune. </p> <p class="">Thanks to him, our writing changed right after this conversation and that is why we MUST insist that you give this episode a listen. Not only that, but we also encourage you all to write a page of whatever