#172 5 Reasons Why Your Company Should Not Do Outbound

<p>Today we talk about the cases when it doesn’t make sense for your company to do outbound marketing. We have seen a pattern where certain brands are more successful in outbound than others, so we are revisiting the topic that we’ve discussed a couple of years ago.</p> <p>Jack’s Outbound Cons:</p> <ul> <li>Your product has a very long buying cycle</li> <li>It’s a “bleeding neck” problem</li> <li>You have a poor close rate</li> <li>You have offline audience on your radar</li> <li>You have week filters</li> </ul> <p>Jeremy’s Outbound Cons:</p> <ul> <li>The price is too low</li> <li>The audience is not reachable by email</li> <li>Your audience is B2C</li> <li>You are in the part of the world where cold outreach is not legal</li> <li>You don’t have resources or you are not committed to the full sales cycle</li> </ul> <p>However, keep in mind that if there is a will there's a way. We described some situations where cold email is not the best option unless you do something more creative with it. So, give it your best and happy cold emailing!</p> <p>Jeremy and Jack</p>