171 - How to Deal with Budget Cuts, with Jackie Hermes

<p>On this week’s pod, Daniel and special guest Jackie Hermes, CEO of Accelity, chat about the difficult aspects of building an audience, generating leads, and investing in paid advertising.&nbsp;</p><p>What should a marketing plan look like when you’re dealing with budget cuts? What are the most effective behaviors when it comes to building an audience? And why is it important not to put your marketing eggs all in the same basket?&nbsp;</p><p>Then, Jackie and Daniel discuss the more annoying aspects of lead generation, including why bickering over attribution is so common within marketing and how marketers can step outside of that singular and self-destructive mindset and start taking ownership over pipeline generation.</p><p>0:00 Intro/Background</p><p>3:20 Working with Budget Cuts</p><p>6:20 Setting Up a Marketing Plan</p><p>10:07 Paid Advertising</p><p>22:23 The Role of Marketing</p><p>28:50 A Hill to Die On</p><p>&nbsp;</p><p>Follow Jackie:&nbsp;</p><p>LinkedIn: <a href="https://www.linkedin.com/in/thejackiehermes/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/thejackiehermes/</a></p><p>Instagram: <a href="https://www.instagram.com/thejackiehermes/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/thejackiehermes/</a></p><p>Website: <a href="https://accelitymarketing.com/contact/" rel="noopener noreferrer" target="_blank">https://accelitymarketing.com/contact/</a></p><p>&nbsp;</p><p>Follow Daniel:</p><p>Twitter: <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>&nbsp;</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit <a href="http://www.retention.c